The latest hotly-debated, possibly back-asswards tactic to convince girls that Science Isn’t Just For Uglies is the gimmick of the Dr. Erika Show, starring Erika Ebbel Angle, an MIT graduate, biochemist, and former Miss Massachusetts of 1994. At her tapings she wears a white lab coat and her pageant crown, a concept that led to the little girls in the audience telling the producers that they want to be “princess scientists.” Obviously, enthusiasm about science from this young demographic is awesome, but it also pushes the idea of advertising STEM for girls along steretypically-gendered lines, like you can only get their attention by scrawling about science in lipstick font or doing a cheer routine. More
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